Bloom: Turning Fragrance into a Playful Everyday Ritual
Fragrance has long been tied to luxury—crystal bottles, exclusivity, and a sense of formality that can feel distant from everyday life. Bloom exists to change that perspective. With its debut collection, the brand reimagines fragrance as light, playful, and accessible—a joyful companion designed to bring freshness into daily moments.
From Pop Art to Your Pocket
Bloom’s design draws inspiration from pop art and modern graphics: bold colors, vibrant fruit motifs, and a visual energy that mirrors the scents inside. Each bottle is mini-sized, ergonomically shaped, and finished with a glossy smooth touch. Portable enough to slip into a bag or pocket, Bloom invites spontaneous use anywhere, anytime. A spritz is as refreshing as the first bite of ripe fruit.
Fragrance as an Everyday Accessory
Bloom positions fragrance not as a luxury reserved for rare occasions, but as a lifestyle accessory—something fun to collect, mix, and share. Affordable yet stylish, Bloom makes scent a part of daily self-expression, as easy and natural as choosing a favorite outfit or accessory.
Fruity Scents for Every Mood
The debut collection introduces three fruit-forward fragrances designed to uplift moods and energize daily life:
Sweet Plum: playful and warm, with a juicy richness perfect for casual moments.
Melon Breeze: light, fresh, and airy—like a summer breeze on the go.
Citrus Candy: zesty, bright, and energetic, sparking instant confidence and vitality.
Capturing the Spirit of Youth
Bloom celebrates the spirit of late teens and early adulthood curious, lively, and always ready for what’s next. Each bottle is more than perfume: it’s a colorful ritual, a small act of joy, and a playful reminder that fragrance doesn’t have to be serious to feel special.
CREDIT
- Agency/Creative: besta brism
- Article Title: Besta Brism Designs Bloom as a Modern Fragrance Brand That Celebrates Self Expression
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Indonesia
- Agency/Creative City: trenggalek
- Market Region: Asia
- Project Deliverables: 3D Design, Art Direction, Brand Design, Brand Identity, Branding, Editorial Design, Graphic Design, Label Design, Logo Design, Packaging Design, Product Design, Visualisation
- Format: Bottle, Box
- Industry: Beauty/Cosmetics
- Keywords: Bloom fragrance Playful perfume Everyday fragrance ritual Fresh everyday scent Youthful perfume brand Accessible fragrance Pop art design Colorful bottles Modern graphic packaging Mini perfume bottles Glossy finish packaging Fruit-inspired design Vibrant colors Playful energy Fresh and joyful Fun and accessible Youthful spirit Spontaneous lifestyle Feel-good fragrance Everyday self-expression Affordable luxury Fragrance as lifestyle accessory Joyful companion Modern youth culture Fun collectible scents
-
Credits:
art director: Besta Ramadhan
