Pursuing perfection.
No-one knows more about tea than the 96 Degrees team. From a family who spent decades in the tea business, the diminished standards of today’s tea market weren’t living up to expectations. On a mission to share their love of tea and make high quality available for all, they took matters into their own hands.
Passionate about perfection, they pursue the best growing conditions, source the finest ingredients and ensure the freshest flavour preservation.
Inspired by their unstoppable obsession for detail, we created a name that captures the ideal brewing temperature, from which bespoke illustrations unfurl; releasing the unique flavours and abundant characteristics of each beautiful tea experience. Perfection indeed.
CREDIT
- Agency/Creative: Red Dot Studio
- Article Title: Red Dot Studio Elevates 96 Degrees with a Precision Led Tea Identity for Global Retail
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Brand World, Branding, Illustration
- Industry: Food/Beverage
- Keywords: Brand positioning, Brand creation, Brand identity, Naming, Packaging,
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Credits:
Creative Director: Sam Lachlan
Creative Director: Christian Eager
Senior Designer: Angus Meikle
Designer: Hannah Gurney
Nancy Case: Account Manager
Photographer: Anna Lachlan
Artworker: Alex Man
Retoucher: Tim Stayne
Illustrator: Aitch
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
