Sunnytreeroll Gift Box by onebook design studio

Beautiful Xiushui Township and clear waters, bathed in sunlight!

In Xiushui Township, Changhua County, there’s a cake and dessert shop founded by returning youth who weave the story of the land into every delicious bite. To embody the brand’s spirit, the packaging design draws inspiration from the shop’s distinctive pentagonal architecture. The illustrations incorporate the irrigation characteristics of the Zhuoshui River, conveying the brand’s close connection to the local area. The cake filling uses 194-grade rice grown by local young farmers, combined with fragrant rice flour and the fragrance of seven-leaf orchid. Every bite is imbued with the warmth of the land and the farmers’ perseverance.

Packaging Concept – Printed using environmentally friendly paper and ink, the gift box uses snap-on fastening, replacing traditional adhesives for easier recycling and a demonstration of environmental responsibility.

Beautiful Xiushui Township and Clear Waters, Bathed in Sunlight!
In the heart of Xiushui Township, Changhua County, a unique cake and dessert shop has emerged, founded by a group of passionate young individuals who returned to their roots. This shop is not just a place to indulge in sweet treats; it is a celebration of the local culture and a testament to the rich agricultural heritage of the area. Each dessert crafted here tells a story, weaving together the flavors of the land and the dedication of the farmers who nurture it.

The Essence of Xiushui
Xiushui Township is known for its beautiful landscapes, where clear waters flow gently, and sunlight bathes the fields in a warm glow. This natural beauty inspires the shop’s identity and offerings. The founders believe that food should not only satisfy hunger but also evoke emotions and memories. They are committed to using local ingredients, ensuring that every bite reflects the essence of Xiushui.

Packaging Design
To embody the brand’s spirit, the packaging design draws inspiration from the shop’s distinctive pentagonal architecture. This unique shape symbolizes the connection between nature and human creativity. The illustrations featured on the packaging incorporate elements of the local irrigation system, particularly the characteristics of the Zhuoshui River. This river is vital for agriculture in the area, and its representation in the design serves as a reminder of the community’s reliance on water for sustenance and growth.

The colors used in the packaging are inspired by the vibrant hues of the surrounding landscape—lush greens, earthy browns, and soft blues. These colors not only enhance the visual appeal but also create a sense of harmony with nature. The overall design aims to evoke a feeling of nostalgia and warmth, inviting customers to experience the beauty of Xiushui through their senses.

Cake Filling
One of the standout features of the desserts at this shop is the use of 194-grade rice grown by local young farmers. This particular variety of rice is known for its exceptional quality and flavor. By sourcing ingredients locally, the shop supports the community and ensures that customers enjoy the freshest and most authentic tastes.

The cake filling is a delightful combination of fragrant rice flour and the subtle aroma of seven-leaf orchid, a plant native to the region. This unique blend creates a harmonious flavor profile that is both comforting and refreshing. Each bite of the cake is imbued with the warmth of the land and the perseverance of the farmers, making it a truly special experience.

Environmental Responsibility
In today’s world, sustainability is more important than ever. The shop is committed to environmental responsibility, and this is reflected in its packaging concept. The gift boxes are printed using environmentally friendly paper and ink, minimizing the ecological footprint. Additionally, the packaging employs a snap-on fastening method, which replaces traditional adhesives. This innovation not only makes the boxes easier to open and close but also facilitates recycling, allowing customers to dispose of the packaging responsibly.

By prioritizing sustainability, the shop aims to raise awareness about the importance of protecting the environment while still enjoying delicious treats. This commitment resonates with customers who value eco-friendly practices and wish to support businesses that share their values.

Biscuit Concept
In addition to cakes, the shop offers a range of biscuits that are inspired by iconic plants representing Xiushui. These biscuits serve as a delightful snack and as a way for customers to visually experience the charm of the land. Each biscuit is crafted with care, using high-quality ingredients that reflect the flavors of the region.

The design of the biscuits incorporates elements of local flora, making them not only tasty but also visually appealing. This attention to detail highlights the shop’s dedication to celebrating the beauty of Xiushui and its natural resources. Customers can enjoy these biscuits as a reminder of their connection to the land, whether they are indulging at home or sharing them with friends and family.

DM Concept
To enhance the customer experience, the shop has developed a creative DM (direct mail) concept that cleverly combines biscuit photography with introductory text. This approach allows potential customers to get a glimpse of the delicious offerings while also learning about the story behind the brand.

The DM features stunning images of the biscuits, showcasing their textures and colors. Accompanying the visuals are maps and illustrations that guide customers through the journey of Xiushui. This montage conveys the spirit of Xiushui travel, allowing customers to immerse themselves in the local culture and heritage while savoring the delicious food.

By integrating storytelling into the marketing materials, the shop creates a deeper connection with its customers. They are not just purchasing desserts; they are embarking on a culinary adventure that celebrates the beauty and richness of Xiushui.

Community Engagement
The shop is also dedicated to engaging with the local community. Regular workshops and events are held to educate visitors about the importance of sustainable farming practices and the benefits of supporting local agriculture. These events foster a sense of community and encourage customers to appreciate the hard work that goes into producing the ingredients used in their favorite treats.

By involving the community in these initiatives, the shop strengthens its ties to Xiushui and reinforces its commitment to preserving the local culture and environment. Customers leave not only with delicious desserts but also with a greater understanding of the land and the people who cultivate it.

Conclusion
In conclusion, the cake and dessert shop in Xiushui Township is more than just a place to satisfy a sweet tooth; it is a celebration of the land, culture, and community. Through its thoughtful packaging design, commitment to sustainability, and dedication to using local ingredients, the shop embodies the spirit of Xiushui. Each dessert tells a story, inviting customers to savor the flavors of the region while fostering a deeper connection to the land and its people.

As customers indulge in these delightful treats, they are not only enjoying a culinary experience but also supporting a vision that values the beauty of nature and the importance of community. Let us all come together to celebrate the beauty of Xiushui Township, one delicious bite at a time!