Self/Love — a story of self-care.
Every shower is more than just cleansing — it’s a ritual of calm, silence, and gentle care for yourself. In these quiet, intimate moments, the world slows down, and we reconnect with ourselves — feeling purity, lightness, and inner harmony. This is the time when we are truly present, both vulnerable and strong, embracing who we are.
The concept is inspired by this fragile intimacy — by the beauty that exists in privacy. The packaging becomes a metaphorical glass, a soft translucent screen that hides a personal story behind it. Through fogged surfaces, flowing drops, and blurred silhouettes, we sense a human presence without seeing it completely. It’s a design that invites curiosity while respecting the boundary between openness and secrecy.
The visual language of Self/Love combines minimalism, softness, and emotional depth. Clean geometry and subtle contrasts create a calm rhythm, while delicate textures evoke the sensation of misted glass — tactile, gentle, and sensual. The design captures the feeling of being alone yet deeply connected to oneself.
A rectangular jar with a refined logo, elegant typography, and color-coded sides for each SKU expresses purity, transparency, and unity within the line. Every element — from the tone of color to the placement of text — is crafted to reflect care, serenity, and quiet beauty.
Self/Love is more than packaging design; it is a visual poem about tenderness, solitude, and emotional balance.
It’s a reminder that true beauty is born not from perfection, but from presence — from the quiet act of loving and caring for yourself.
CREDIT
- Agency/Creative: Viktoryia Potapenko
- Article Title: Packaging Designer Victoria Potapenko Designed Self/love Skincare, Capturing Intimate Self-care Moments With Soft Silhouettes and Delicate Textures
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Belarus
- Agency/Creative City: Kazakhstan.design for company "Global Trend"
- Market Region: Europe, Global
- Project Deliverables: 2D Design, Beauty Photography, Brand Identity, Design, Graphic Design, Label Design, Packaging Design, Packaging Guidelines, Photography Styling, Product Design, Visualisation
- Format: Bottle, Box
- Industry: Beauty/Cosmetics
- Keywords: Self/Love Behind the Glass Packaging Design Branding Concept Design Art Direction Concept Design Minimal Design / Minimalism Product Design
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Credits:
Package Designer: Potapenko Viktoryia
