Koffee Skates is a skate shop and coffee bar based in Montevideo. Two worlds that, though seemingly different, share the same pulse: pause and motion, the street and the ritual. Over time, it has become a true meeting point in the city — a space where skaters, artists, and coffee lovers naturally converge to share ideas, stories, and creative energy in a relaxed, welcoming atmosphere that reflects the spirit of the local scene.

The logo is a skateboard drawn with bold, minimalist lines, but with an unexpected twist: instead of wheels, it has two wide-open eyes. Coffee and skate merge into a symbol that embodies wakefulness, attention, and focus. And because nothing in street culture ever stands still, neither does the logo — those eyes can shift in different directions, adapting to each application and context.

The identity system draws from a simple but iconic element of skate culture: the use of duct tape to reinforce shoes and make them last longer. That spontaneous, everyday gesture became the foundation of the visual language. The store’s bags are sealed with tape, and the coffee cup sleeve is made from the same material. The choice of a neon green tape — vibrant and industrial — introduces an energetic contrast against the black-and-white palette, becoming a distinctive accent across the identity.

Koffee Skates is built on simplicity, motion, and authenticity. Its visual system doesn’t imitate the culture it represents — it grows directly from it, transforming ordinary street habits into expressive design gestures that feel alive and real.