RUFA Contest 2017 – Francis Kéré: Human Democracy. Think of the World You Want

RUFA Contest 2017, conceived by Emanuele Cappelli and promoted by RUFA (Rome University of Fine Arts), welcomed one of the most distinctive voices in contemporary design: Francis Kéré, the renowned Burkinabé architect, who served as both Guest of Honour and jury chair. Kéré’s philosophy of inclusive architecture and community-driven design formed the basis of the contest’s narrative and visual identity. This year’s theme, “Human Democracy. Think of the world you want”, was conceptualised and executed by Cappelli Identity Design.

The project aimed to explore the intersection of social issues, identity and design by challenging students to imagine a world without social divisions. This vision was realised through dynamic set design, interactive digital elements and a performance contrasting the natural world of Africa with an urbanised Western landscape. The project offered both a challenge and an invitation to reconsider how design can address real-world issues, encouraging creativity and social responsibility.

The event’s visual identity embraced a dynamic, modular approach, reflecting the fluidity of human democracy and the interconnectedness of global cultures. The typography, colour schemes and graphic elements were designed to adapt and evolve, symbolising the ever-changing nature of societal structures, and the constant evolution of culture and identity in a globalised world. This modular system offered versatility and engagement across various media and platforms, ensuring consistency and resonance with the audience.

The event successfully brought together Italian and international creative communities through the Dynamic brand, providing a powerful platform that fostered meaningful dialogue and bridged cultural divides. It gave students the chance to address urgent global issues through design, resulting in a thought-provoking and impactful showcase. The RUFA Contest 2017 exemplified how design can influence change and drive conversations about democracy, equality and the future of society.

Together.
We shape the World.