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Holy Design Studio Brings Escher-Inspired Dimension to Ellos Wine

Holy Design Studio Brings Escher-Inspired Dimension to Ellos Wine

Ellos was born as a celebration of unity, a wine that translates the creative philosophy of Revvo Vinhos & Vinhas into a sensory and conceptual experience. Its name, meaning “they” in Spanish, symbolizes the strength of connection  the idea that when distinct elements intertwine, they give rise to something greater than the sum of their parts. In this spirit, Cabernet Franc, Alicante, and Montepulciano meet to form a distinctive blend, expressive yet balanced, where each varietal adds its own voice and identity to compose a symphony of sensations.
The visual universe of Ellos draws inspiration from the impossible architectures of Escher. Just as his art bends perception and invites the mind to see beyond what seems possible, this wine embodies the illusion of movement, harmony, and transformation. Balance and complexity unfold in layers, suggesting a composition that evolves with every sip and every glance. This dialogue between mind and creation is what gives Ellos its distinctive character, making it more than a blend, but rather, an artistic statement.
Aged for twelve months in first-use Cadus Sensoriel French oak barrels, Ellos acquires structure, elegance, and depth, enhancing its aromatic intensity while allowing the varietals to maintain their individuality. The result is a wine that reveals itself gradually, layer after layer, leaving a lasting impression that lingers in memory.
Ellos is ultimately a metaphor of connection, between varietals, between people, between art, nature, and imagination. It is a wine that embodies the philosophy of Revvo Vinhos & Vinhas: to create not only with authenticity and respect for tradition, but with the courage to experiment and reinvent. Every bottle becomes a bridge between the tangible and the abstract, the real and the illusory, offering a sensorial journey that challenges perception and celebrates unity.

CREDIT

  • Agency/Creative: Holy Design Studio
  • Article Title: Holy Design Studio Brings Escher-Inspired Dimension to Ellos Wine
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Porto Alegre
  • Market Region: South America
  • Project Deliverables: Brand Design, Brand Naming, Brand Strategy, Branding, Illustration, Label Design, Logo Design, Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: logodesign; branddesign; naming; label; labeldesign; wine; packaging; packagingdesign

  • Credits:
    Creative Direction & Design: Erik Marchetti
    Creative Direction & Design: Luís Felippe Cavalcanti
    Creative Direction & Design: José Luiz De Lazzari
    Printing Production: CCL brasil
    Photography: Moropolo Studio
    Photography Retouch: Patricia Thiesen

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