Blueprint Global Company Profile Brochure

Blueprint Global, a logistics company with an established brand we originally created, returned to us to help bring their story to life in print. While the refreshed identity had already clarified who they were and what they stood for, they needed a new way to communicate this to clients with something tangible that could travel with their people and speak on their behalf.

We designed a new company profile brochure that extended the Blueprint brand into a confident, client-facing piece. Built around the core ideas of clarity, control and connection, the brochure translates complex logistics into a simple, compelling and visually engaging narrative. Structured layouts, thoughtful typography and striking photography work together to communicate the scale and sophistication of their global operations, while maintaining a sense of warmth and human connection that reflects the company’s personal approach to service.

The design builds upon the existing visual identity the five interlocking containers forming a ‘chilled’ symbol representing air, sea, land, cross-trade and rail and reinterprets it through print, materiality and hierarchy. Each spread is carefully considered to balance precision with storytelling, showcasing how Blueprint manages movement with calm assurance and effortless control.

The finished brochure functions as both a sales tool and a brand ambassador, positioning Blueprint Global as a trusted partner that brings order to complexity and delivers logistics with quiet confidence.