• Project

  • Region

  • Industry

Student Shura Kashentseva Creates Nude Mood Branding Inspired by Body Acceptance and Emotional Clarity

Student Shura Kashentseva Creates Nude Mood Branding Inspired by Body Acceptance and Emotional Clarity

Nude Mood embodies the idea of ​​freedom and naturalness through the image of a nudist beach—a special space where the body is freed from all conventions and social norms. In this project, freedom is expressed not in words but in sensations—it is a complete acceptance of oneself as one is, without embellishment, masks, or embarrassment. Here, a person can feel truly comfortable, experiencing the unlimited right to be authentic and sincere, without fear of judgment or imposed stereotypes.

Five flavors have been developed: tender mango, relaxed apple, embarassed peach, clockwork orange, and shy blueberry. A beach ball, covering the body of those relaxing and reflecting a particular flavor, serves as a flavor tankonomy, as depicted by an icon on the back of the can.

The Nude Mood concept is not just a visual image; it is a profound philosophical message, reflecting a culture of embracing the diversity of beauty and naturalness. The wide, boundless horizon often associated with a nudist beach becomes a symbol of the inner freedom that everyone can find by learning to accept themselves completely and unconditionally. The project emphasizes that freedom is the absence of boundaries, the opportunity to fully unleash and be oneself in all aspects.

Nude Mood is a space where all restrictions and boundaries disappear, where everyone has the right to self-expression through body acceptance, a sense of harmony, and oneness with oneself. It is an invitation to an inward journey, where one can free themselves from mental constraints and societal biases, reminding us that true beauty lies in naturalness and honesty. This project inspires respect for one’s body and supports a culture that values ​​individuality and freedom of expression, creating an atmosphere of understanding and acceptance in a world full of external expectations.

CREDIT

  • Agency/Creative: Shura Kashentseva
  • Article Title: Student Shura Kashentseva Creates Nude Mood Branding Inspired by Body Acceptance and Emotional Clarity
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Market Region: Europe
  • Project Deliverables: 2D Design, 3D Modelling, 3D Motion, Art, Art Direction, Illustration, Typography
  • Format: Can
  • Industry: Food/Beverage
  • Keywords: freedom, illustration, beach, cultural acceptance, body, love, equality, beauty

  • Credits:
    Curator: Leonid Slavin
    Visualization: Pavel Gubin

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
4
Good
Vote
3
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
4
Good
Vote
3
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
3
Good
Vote
2
Bad
Vote
0