About the project:
Rum “Mar del Oro” is a collectible created by blending legends, the history of maritime expeditions, 
and the aesthetics of Spanish treasures. The task was to create a packaging design for a collectible rum that highlights its uniqueness and premium quality, making it an ideal gift with a rich history. This project is an attempt to tell a story through its packaging. The treasures lie in the details.

Solution:
We have created a visual concept inspired by pirate legends, treasure hunts, and sea routes, designed to turn pouring the bottle into a ritual. The name “Mar del Oro”, translated from Spanish as “Sea of Gold”, also stems from this concept. It refers both to the legendary search for treasures hidden across the seas and to the bottle itself — a collectible gem sought after by connoisseurs. Just like explorers once chased golden horizons, collectors now pursue this liquid treasure. The wooden case with velvet lining transforms the bottle into a true collector’s artifact. It protects the rum, elevates the gifting experience, and makes every unboxing feel like uncovering a treasure. The map on the label is a reference to the search for treasure. It indicates the way to the “sea of gold” hidden in each bottle. The title font is inspired by royal inscriptions found on 16th-century maps. The combination of antique and modern elements creates the perfect balance between historical charm and a premium feel. Each colour is chosen not by chance – it reinforces associations with the luxury, history and romance of the seas. The final design conveys a premium feel and reflects the rich story behind the product.