Qatrun, a leading manufacturer of automotive oils and industrial additives, approached A4DH Branding Services to develop a cohesive brand identity that reflects both its technical expertise and premium positioning. The design took inspiration from the symbolic form of an oil droplet, which was expanded into refined, fluid shapes and enhanced by subtle light effects. The color palette draws from the iridescent rainbow effect on oil, creating vibrant, high-contrast tones that, paired with black, carries a sense of premium strength and set the brand apart in a competitive market.
To capture the feeling of motion, we introduced elongated lines that were inspired by the sweep of car headlights at high speed, adding energy and flow to the visual language. These elements together create an aesthetic that feels both engineered and expressive, balancing industrial performance with a contemporary sense of style. The brand world was carefully designed to communicate not only technical reliability but also a forward-looking vision of innovation, progress, and excellence.
Qatrun was a full-scope project: the identity was applied across every touchpoint; from stationery and packaging to digital assets, website, and exhibition booth. Each layer of the system was refined to ensure consistency, clarity, and adaptability, enabling the brand to connect with audiences across markets while standing as a premium benchmark in its category. The result is a brand presence that feels dynamic, modern, and a reflection of its ambition to lead, built with equal attention to detail, function, and emotional resonance.
CREDIT
- Agency/Creative: A4DH Branding Services
- Article Title: Qatrun UAE: How Motion and Light Shapes a Brand Identity by A4DH Branding Services
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Arab Emirates
- Agency/Creative City: Dubai
- Market Region: Middle East, Global
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Strategy, Branding, Design, Environmental Graphics, Interior Design, Label Design, Packaging Design, Pattern Design
- Industry: Manufacturing
- Keywords: Brand Identity Design, Packaging, Branding, A4DH Branding Services
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Credits:
Creative Director: Mehdi Javadinasab
Design Director: Amir Asgharzadeh
Designer / Design QC: Vida Valizadeh
Designer: Mohammadreza Rad
Designer: Matin Etedal
Designer: Sepideh Chamani
Digital Designer: Mohammad Rajabi
3D Artist: Taha Mohammadi
Motion Designer: Pariya Tabrizi
UI/UX Designer: Fatemeh Abbasi
Account Director: Baha Khatambakhsh
Account Executive: Hana Khademi
Project Manager: Zahra Hashemi
