Unikorns® Agency approach captured the innovative spirit and energy of the SE Ranking community and created a visual language that aligns seamlessly with their brand’s mission.
SE Ranking is a trusted SEO platform that drives results. Its brand uses a modern style with vibrant colors and dynamic shapes, reflecting the community’s energy and mission to empower users.
“Our goal was to create a refreshed look, feel, and brand guidelines that align with our Brand DNA, and we’ve successfully achieved that.” – Vadym Dziuman, Head of Design at SE Ranking
For SE Ranking, Unikorns® Agency aimed for the balance between inspiration and stability. SE Ranking is a partner you can fully rely on, supporting us in achieving new goals and, more importantly, inspiring us to take action!
The brand identity conveys this through an organized, modern style based on the careful use of vibrant colors and dynamic shapes that reflect the spirit of the people associated with SE Ranking.
The visual identity is modern and minimalist, incorporating graphic elements derived from the logo, such as upward-pointing arrows that form inspiring geometric shapes used as text backgrounds, dynamically changing patterns, and modular blocks. All these elements are rooted in the logo, creating a thoughtful and cohesive graphic system that, due to its flexibility, can be expanded as new needs arise.
Each of these elements forms a compact system that works perfectly in static layouts while being fully prepared for animated versions, which will further strengthen the message.
CREDIT
- Agency/Creative: Unikorns Agency
- Article Title: SE Ranking Brand Identity by Unikorns Agency
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Warsaw
- Market Region: Global
- Project Deliverables: Art Direction, Brand Guidelines, Brand Identity, Brand Redesign, Branding, Design, Graphic Design, Icon Design, Identity System, Logo Design, Pattern Design, Rebranding
- Industry: Technology
- Keywords: Brand Design, Brand Identity, Rebrand, SEO, SaaS, Unikorns Agency, Logotype, Graphic Design, Brand Guidelines
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Credits:
Art Director: Dima Miro
Art Director: Maria Brilkova
Bartek Ryba: Brand Designer
Vlad Myhulia: Project Manager
Violetta Martinova: Lead Designer
Vladislav Olshevskii: Motion Designer
Volodymyr Tynnyi: Motion Designer
Jakub Malec: 3D & Motion Designer
Volya Darashkevich: Graphic Designer
Maryna Pokora: Graphic Designer
