Cosmo’s visual identity is designed to capture and express the energy, vibrancy, and diversity of contemporary street food culture. At its core lies a bold, geometric logotype that ensures instant recognition and memorability. Its clean yet confident structure gives the brand a strong foundation, while still leaving room for playful and dynamic applications. The visual language is amplified by a carefully curated color palette: the warmth and vitality of Orange is combined with subtle neutrals and strategically placed vibrant accents. Together, these hues create a visual rhythm that mirrors the variety of flavors and experiences Cosmo brings to the table, from familiar classics to bold new fusions.

Photography and illustration work hand in hand to extend this narrative. High-quality imagery highlights the richness of Cosmo’s offering — spanning from comforting ramen bowls and gourmet burgers to artisanal desserts crafted with precision. Illustrations add a layer of personality and approachability, emphasizing creativity and the brand’s urban spirit. Layouts are dynamic, built on clear typography and asymmetric compositions that balance expressive energy with functional clarity, ensuring legibility across all contexts.

The system is versatile, carefully structured to adapt seamlessly across print, digital, packaging, and environmental design. Cosmo is not only a brand identity; it is a complete experience, one that translates the excitement of street food culture into a strong, cohesive, and immersive visual world.