Vperia has always been human-centric, but its old identity leaned too much into technology, losing the warmth behind its core philosophy. Formerly known as CEMPartner, the brand sought to move away from a cold, academic image and become both credible and approachable. Layơ Lab stepped in with a full rebrand strategy, covering logo design, visual identity, applications, and social media.

We positioned Vperia as a trusted companion: precise and structured, yet empathetic and human. At the heart of this idea lies a simple promise—long-term growth begins by putting customers at the center, with experts beside. The new logotype is bold and sharp, symbolizing a pioneering spirit. Vibrant V-Blue and V-Green replace muted tech tones, signaling renewal and expertise, while a confident condensed typeface adds authority without losing approachability.

The visual system emphasizes clarity and contrast: bold typography, centered layouts, and personal touches such as signatures, handwriting, and portraits. These details invite co-creation, making every interaction more personal. Premium finishes like UV varnish and translucent foil add subtle lightplay, reinforcing thoughtfulness and care without appearing flashy. Beyond identity, we reimagined keepsakes as interactive statements rotatable glass certificates that symbolize adaptability and crystal trophies with mirrored backs and prism effects, making recognition feel personal, memorable, and distinctive.

Through this rebrand, Vperia evolved from a cold, distant presence into a warm, authoritative expert, proving that customer-centric branding can be both deeply human and firmly rooted in expertise.