Churn is a nostalgic artisanal butter brand created to celebrate nostalgia, care, and the timeless tradition of butter-making. Crafted in small batches with fresh cream, it reflects purity, authenticity, and a dedication to quality. The aim of this project was to design a brand identity and packaging system that communicates this artisanal spirit while appealing to modern consumers seeking premium products rooted in nostalgia and tradition.

The brand identity was built around the idea of balancing heritage with simplicity. A crafted logo suite paired with elegant serif typography and a complementary sans-serif creates a timeless yet approachable look. The warm, natural color palette draws inspiration from purity and tradition, giving the brand a wholesome and comforting presence that feels both familiar and refined.

Packaging was designed to be minimal, clean, and inviting, with subtle artisanal details that highlight the handcrafted essence of the product. From the butter tub packaging to the butter bar and even the presentation of nutritional details, every element was carefully crafted to feel functional, premium, and visually consistent.

Special attention was given to ensuring the packaging not only communicates quality but also connects emotionally with the consumer by evoking a sense of nostalgia.

Supporting elements like brand patterns, social media feed design, and print collateral extend the identity into a unified and cohesive system. These details ensure that Churn maintains recognition and memorability across every touchpoint, from physical packaging to digital presence.

This project demonstrates how thoughtful design can transform an everyday product into a meaningful brand. By blending nostalgia with modern simplicity, Churn captures the artisanal charm of butter-making and translates it into a timeless identity that resonates with today’s market.