Ecoverticale is a multifunctional space designed as a “cultural neighborhood,” inhabited by tourists, residents, smart workers, and beyond. It offers events, meetings, training, showcooking sessions, and much more. A place to meet, share, and enrich one another through personal experiences. An exchange that begins in the Sassi of Matera and expands out to the world—and back again.
It is an open, dynamic place that welcomes travelers, curious minds, artists, and professionals from all over the globe, thriving on the diversity of cultures that flow through Ecoverticale’s spaces.

The creation of the brand captures its essence: an environment where hospitality and creativity coexist in harmony. Through cultural events, masterclasses, concerts, and artistic productions, the space becomes the perfect stage for those seeking inspiration and authentic experiences beyond the ordinary.
The graphic symbol reflects the inherent verticality of the name. Its irregular stroke conveys a sense of humanity and naturalness, echoing both Ecoverticale’s surroundings and its approach to every activity.

The entire visual identity system is built around vertical shapes that define all communication materials, making them original and distinctive. The color palette draws inspiration from natural tones, with a feminine accent embodying care and nurturing—a value expressly requested by the brand’s founders. Custom-designed pictograms, paired with refined and contemporary fonts, express Ecoverticale’s friendly, natural, dynamic, and modern philosophy.
The website—fresh, interactive, and engaging—guides visitors through all that Ecoverticale has to offer. Each section is crafted to inspire, with smooth transitions and a visual narrative that conveys the vibrancy and energy of this dynamic space.