There is a place where businesses don’t just meet, but truly grow together.  That place is Business Garden—an innovation hub created to connect different realities, to nurture entrepreneurial projects, and to unlock new opportunities through training, knowledge sharing, and facilitated financing.

The rebrand started from a clear vision: to design an identity that is modern yet evergreen, able to stand the test of time, and versatile enough to adapt seamlessly to multiple applications. The concept draws inspiration from the world of gardens: spaces filled with life, balance, and focus. Imagine a green, zen-like environment where harmony fuels productivity—an oasis of calm inside the workplace, where ideas find fertile ground to flourish.

At the heart of this new identity lies the color palette, a visual language that interprets the philosophy of growth. Green is the guiding hue, chosen not only for its natural connection to gardens and vitality, but also for its deeper symbolic power. In visual communication, green conveys trust, openness, and balance. It has a calming effect, enhances focus, and evokes prosperity, achievement, and long-term success. Its variations speak different dialects of the same language: forest green suggests stability and deep-rooted values; lime green infuses energy, optimism, and vitality; light green offers freshness, transparency, and openness. Black and white complement the palette, adding clarity, structure, and timeless versatility.

But this new identity is not just about aesthetics—it is a way of speaking, a visual and emotional language that embodies the very mission of Business Garden. The hub positions itself as more than a physical place: it is a living ecosystem where entrepreneurship, professional growth, and financial support intertwine, generating collaborations, fostering innovation, and building a shared future.

Business Garden is the symbol of an entrepreneurial mindset that dares to plant seeds today to harvest tomorrow. With its renewed identity, it communicates not only professionalism and reliability, but also inspiration and courage—the qualities needed for businesses to evolve, adapt, and prosper in a world that is constantly changing.