Based in Rockhampton, Australia, the Leichhardt Hotel is a local icon, that was rebuilt from the ground up with a high-voltage energy and a uniquely country-inspired flair. Australian Venue Co partnered with Belleville Studio to refresh the brand experience, aiming to increase customer traffic and deepen connection with the local target demographic.

Belleville Studio developed a playful yet cohesive brand world. Every design decision aimed to reflect the venue’s unique personality, making the Leichhardt Hotel a place that feels familiar, yet excitingly fresh for all guests. Inspired by rodeo, the logo takes centre stage with cord typography that weaves through the brand like a lasso. Roadside sign shapes display information across the venue and touch points, while every element—from menus to merchandising—celebrates the pub’s rugged yet welcoming personality. Custom illustrations of cowboy hats and boots nod to The Leichhardt’s roots in Australia’s remote beef capital and the carefully selected typography, colours, and textures evoke warmth and energy, ensuring guests feel an immediate sense of connection.

The refreshed brand identity gives the Leichhardt Hotel a modern, distinct look that enhances customer engagement and overall perception. More than just a visual update, it tells a story of community, heritage, and the enduring spirit of the venue. Every visit now becomes a memorable experience, connecting locals and visitors alike to the authentic charm of the brand-new pub.