Challenge:
Zarqand launched Benelle, a new line of biscuit cakes in chocolate and vanilla flavors, targeting the Uzbek market. The challenge was to create packaging that emphasized the product’s premium character. Unlike typical biscuit packaging which is either overly childish or too simple and budget-focused Benelle needed to look refined enough to be not only purchased but also proudly placed on the table as part of a serving.

Research & Insights:
Category analysis revealed that many biscuit products lacked aspirational appeal. They were effective at shelf-level but not suitable for social or festive occasions. Our insight: Benelle packaging should serve a dual purpose — attract in the store and look elegant as part of table presentation.

Creative Solution:
Realistic 3D Product Visuals: We crafted lifelike renders showing the texture of the biscuit, the shine of the chocolate glaze, and the softness of the cream — creating appetite appeal and honesty. Premium Design Language: Calm, refined background colors were selected: light blue for chocolate flavor and soft green for plombir. Gold ornamental accents subtly reference tradition, craftsmanship, and high quality. Unified System: While flavors are differentiated by color, the overall style remains cohesive, ensuring strong brand consistency.

Results:
The final design positioned Benelle as a premium yet accessible choice, equally effective on crowded shelves and elegant dining tables. The realistic visuals reinforced trust, while the refined style created desire and elevated the product above standard market offerings.