xolve is a strategy-first brand consultancy headquartered in Ho Chi Minh City. We partner with ambitious businesses seeking to move from identity to influence. By integrating insight, strategy, design, and cultural understanding, we help fast-growing companies build cultural relevance, commercial resonance, and long-term equity.

xolve partnered with Bonsai to craft a bold, uncompromising brand identity that captures Bonsai’s mission to redefine homeownership amid a global housing crisis.

Guided by the vision “A Home, Anywhere, Anyone”, the identity was built on the logic of modularity, beginning with a logo constructed from six square blocks that shift and reconfigure into dynamic configurations, mirroring Bonsai’s adaptable housing solutions. The visual system extends this principle through a stripped-down black-and-white foundation, cut sharply by Bonsai Red, a modern reinterpretation of Asian vermillion that symbolizes both heritage and radical change. Typography set in Unbounded Bold conveys urgency and defiance, while a dynamic graphic form derived from the “B” symbol adapts fluidly across scales and touchpoints.

Across scaffolding and helmets on construction sites, billboards in the city, social platforms, and digital campaigns, the identity asserts itself as more than design, but as a manifesto. The result is a visual language that is loud, direct, and impossible to ignore, enabling Bonsai to ignite a movement where homes are no longer a distant privilege, but an accessible reality for anyone, anywhere.