But That’s Impossible! is an exhibition that celebrates human ingenuity, creative risk-taking, and the thrill of making the unimaginable real. It is a space where science, design, and artistry collide, and possibilities are pushed forward.

The exhibition gathers together creators whose work cannot be neatly categorized. Some are artists who use the raw forces of nature as their materials. Others are architects growing buildings from organic materials, or sculptors whose pieces move with an uncanny lifelike presence. Featuring artists such as Elora Hardy and David Popa, what unites them is not a medium, style, or tradition, but a shared commitment to testing what is possible and reframing the boundaries of creativity itself.

At its core, But That’s Impossible! acts as a design intervention that intentionally challenges conventional expectations of what belongs in a gallery space. Too often, exhibitions present creativity as something rarefied and confined, detached from the messiness and experimentation of the world outside. This show resists that notion. Instead, it insists that creativity belongs everywhere: in streets, in laboratories, in forests, in public spaces, and in the shared imagination of those willing to look at the world differently.
The design system for But That’s Impossible! was crafted to mirror this sense of wonder and tension. It’s inspired the messy and imperfect nature of creation. From mad sketches, drafts and experimentation, this design system is meant showcase the process of thinking. The visual language plays with shifts, distortions, and unexpected juxtapositions.

In an era where industries often prioritize efficiency, predictability, and replicability, But That’s Impossible! re-centres the value of play, experimentation, bold thinking, and overall celebrates human creativity. It suggests that failure and risk are not obstacles but essential components of innovation. By showcasing projects that defy categorization, it reminds us that progress is not linear and creativity cannot be reduced to formulas. It not only showcases extraordinary work, but creates an environment where audiences can feel part of the ongoing conversation about what creativity is, what it can be, and where it belongs.

In celebrating the impossible, the exhibition celebrates the best of human potential. Our capacity to dream, to experiment, and to build a future shaped by imagination.