The New Mexico font family is a handcrafted typeface collection that captures the rugged charm and vintage soul of the American Southwest. Designed with a rustic, hand-drawn feel, it combines authenticity with modern usability, making it a perfect choice for branding, packaging, posters, and editorial projects that need character and atmosphere.
This family includes five distinct typefaces — Sans Serif, Rounded, Rough, Serif, and Outline — giving designers a versatile toolkit for building unique visual identities. The Sans Serif style offers a clean, handcrafted look; Rounded adds warmth and friendliness; Rough delivers a weathered, textured feel; Serif brings classic Western elegance; and Outline creates bold, eye-catching displays. Used together or separately, these variations allow endless creative possibilities.
The handmade imperfections and subtle irregularities in each letterform give “New Mexico” its authenticity. Instead of looking overly polished, the typefaces retain a natural, tactile quality that feels as though it has been drawn with ink or brush. This makes it ideal for projects that need a vintage, handcrafted aesthetic — such as tequila or mezcal labels, rustic café menus, artisanal product packaging, or event posters.
The font family is also multilingual, supporting multiple Latin-based languages. That makes it practical for international branding while still maintaining its unique Southwestern spirit.
In short, New Mexico is more than just a font — it’s a complete design tool inspired by Southwestern culture and Americana heritage. Vintage yet trendy, rustic yet stylish, this font family delivers authenticity and storytelling power for any creative project.
CREDIT
- Agency/Creative: Hamster and Hammer
- Article Title: New Mexico Font Family: A Hand-Drawn Southwestern Typeface for Bold, Vintage Design
- Organisation/Entity: Freelance
- Project Type: Typography
- Project Status: Published
- Agency/Creative Country: Belarus
- Agency/Creative City: Minsk
- Market Region: Global
- Project Deliverables: 2D Design, Advertising, Art, Brand Design, Calligraphy, Craft, Design, Digital Art, Digital Painting, Drawing, Graphic Design, Illustration, Label Design, Lettering, Packaging Design, Poster Design, Type Design, Typography
- Industry: Non-Profit
- Keywords: hamsterandhammer, font, type, typeface, font design, design, font family, rustic, vintage, artisanal, hand drawn, hand made, bold, display, southwestern, boho, cowboy, cowgirl, horse, ranch, farm
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Credits:
Typeface Designer, Illustrator: Alesia Kutsian
Typeface Designer, Illustrator: Aliaksei Hvozdzeu
