Roof is more than just a name — it is the embodiment of vision, identity, and purpose. Born from the fusion of its founder’s name, Raoof, and the fundamental element of construction, the roof, the brand carries a dual meaning that bridges personal legacy with professional expertise. At its core, the roof in construction represents shelter, safety, and stability — the essential qualities every structure aspires to provide. In the same way, Roof as a brand aspires to deliver trust, innovation, and strength through every project it undertakes.

The brand identity has been crafted with intention and clarity. The wordmark is bold, modern, and minimal — a symbol of strength and resilience, echoing the brand’s ability to stand tall in a competitive market. To complement this, simplified variations of the logo allow flexibility across applications, ensuring consistency while remaining versatile.
The chosen color palette of dark green and grey reflects both character and values. Dark green symbolizes growth, endurance, and balance — qualities tied to sustainability and long-term progress. Grey, on the other hand, conveys strength, stability, and professionalism, reinforcing the credibility and trustworthiness at the heart of the brand. Together, these colors build an aesthetic that is timeless, sophisticated, and deeply connected to the construction world.

Roof is not just a construction brand; it is a promise. A promise to build with integrity, to innovate with purpose, and to stand as a symbol of protection and reliability. With foundations rooted in personal heritage and a vision shaped by expertise, Roof is where identity and industry meet, creating a brand that is strong, minimal, and enduring.