MiaMara was conceived as a tribute to family heritage and enduring legacy. The rebranding and packaging design embody this essence with authenticity, sophistication, and meticulous attention to detail.

Inspired by the daughters Mia and Mara, the visual identity becomes a symbol of continuity across generations, translating family history into subtle lines, delicate textures, and refined design elements that echo the memory of the estate’s first harvests.

Every aspect of the packaging narrates this story. A three-layer label unfolds the concept step by step, combining clarity with elegance. A natural leather neck tag, stamped with bronze foil, provides tactile sophistication, while a double-sided metal medallion reinforces the brand’s sense of permanence and distinction.

The bottle itself, part of ESTAL’s Wildly Crafted collection, features organic textures that celebrate imperfection and reflect a deep connection to nature. This is the first time a bottle of this kind has been employed for still wine in Portugal, marking a pioneering approach in packaging design.

The design mirrors the wine it contains, crafted with patience, precision, and dedication. It expresses a narrative where past, present, and future converge, uniting family, land, and identity. MiaMara’s packaging transforms every element, including materials, textures, and visual storytelling, into an experience that communicates legacy renewed with every harvest, offering a refined and tangible connection to the estate in Évora.