USB is a non-profit organization that creates meaningful opportunities for the accelerated integration of forced migrants in Switzerland. Its mission is to build bridges between people, cultures, and communities, offering practical tools and supportive spaces that help newcomers find their place in society.

The organization’s brand identity reflects these values in a clear and symbolic way. The logo illustrates the idea of a bridge between cultures, combining visual simplicity with strong meaning. A symmetrical shape communicates balance and equality, while a contour form reflects the ongoing process of integration—fluid, open, and inclusive. The multicolor palette represents diversity, highlighting the richness that different experiences, backgrounds, and perspectives bring to the community. Together, these elements form a dynamic visual identity that is both modern and timeless, capturing the spirit of unity and forward movement.

Beyond the logo, USB’s visual system expands into various shape explorations derived from the core design. These elements create consistency across materials while allowing for flexibility and creativity in applications, from digital platforms to printed matter.

Most importantly, the identity lives through action. USB organizes practical workshops, networking meetups, cultural festivals, panel talks, and mentorship sessions. Each event is carefully designed to foster integration, inclusion, and shared growth, ensuring that forced migrants not only adapt but also thrive as active participants in society.