Founded in 2023, AC Club was born from Selina’s deep passion for fashion, a young accountant who has always nurtured her boundless love for beauty and creativity in every detail of clothing. With the unwavering support of her husband, they started from their small apartment: Selina focused on design while her husband took charge of imagery, conveying the spirit of the brand. This partnership of creative hands and strong belief laid the very first foundation stones for AC Club.

As the brand continued to grow, AC Club’s vision also expanded. Initially centered on lingerie, the brand quickly moved beyond those boundaries, aiming for refined and thoughtful designs crafted for modern women, those who value confidence, embrace individuality, and define their own unique sense of style. AC Club has become more than just a fashion label; it has evolved into a creative community, a space where women can find resonance in both lifestyle and aesthetics.

In its rebranding journey, AC Club chose to return to its core values: intimacy, creativity, and individuality. The brand remains faithful to its humble beginnings as a couple creating from their apartment, while continuously evolving to stay in tune with the spirit of the times. That raw, personal energy has been the thread connecting AC Club with its early supporters, and it continues to be the foundation on which the brand stands strong for the future.

The brand’s approach is shaped around three key ideas:

“Soft but self-defined”, not fragility, but a refined way women choose to remain graceful while affirming their identity.
“Born from intimacy, worn with boldness”, beginning from the simplest things, yet constantly reinventing itself with daring breakthroughs.
“Art in sync with the streets”, where artistry meets the vibrant, free-spirited energy of urban life.

AC Club’s visual identity system draws inspiration from the soft, dynamic curves of the female form, a symbol of fluidity, grace, and natural beauty. Alongside, flowing ribbon-like elements evoke softness, movement, and modern femininity. Together, these visual codes create a unified identity that is sensual yet contemporary, reflecting the multifaceted beauty of women in today’s world.

AC Club is not only building a fashion brand but also shaping a living identity, a place where women can find companionship in expressing themselves, blending in without losing their essence, remaining soft yet proudly confident.