Jarred was born from a simple idea: jam doesn’t have to be ordinary. In a category often tied to nostalgia, we envisioned a brand that feels fresh, playful, and full of personality—one that turns a humble breakfast staple into a delightful little moment. The goal was to create a jam brand that greets you like a friend, brightens your kitchen shelf, and makes you smile before you even twist the lid.

We built the brand identity around three charming characters who personify the flavors:

Mr. Croakberry — Dashing and a touch mischievous, he leaps onto your breakfast table with royal swagger and a burst of juicy blueberry delight. Smooth, bold, and always ready to hop into your morning routine, he’s the life of every toast-top jam session.

Miss Peachkins — Sweet as a summer sunrise and twice as charming, she twirls in with sun-kissed peaches and a giggle in every spoonful. Playful and warm, she spreads golden peachy joy wherever she goes—turning simple mornings into sunny occasions.

Hugo Hedgeberry — Gentle, cheerful, and brimming with fresh-picked strawberries, he wraps your taste buds in a hug of pure berry bliss. Hugo turns everyday bites into cozy, feel-good moments that bring a smile to every slice.

These characters are supported by bright polka dots, soft colors, and clean typography—balancing whimsical energy with a polished, design-conscious edge. The labels feel like miniature stories on a jar, creating instant connection and shelf appeal.

The result is a brand identity that’s as approachable as it is memorable. Jarred doesn’t just hold jam; it holds personality, warmth, and joy. By turning flavors into characters and jars into little narratives, we transformed an everyday product into something that sparks curiosity, conversation, and happiness—proof that even a simple spoonful of jam can feel extraordinary.