Elisa Café. You can’t step in the same river twice.
Just like the river in Heraclitus’ famous phrase, coffee is never exactly the same. To avoid the cliché of portraying it as only bucolic, rustic, or tied to tradition, the Elisa Café concept was built on a simple scientific fact: each coffee harvest is unique and can’t be replicated, even under identical growing conditions. Soil, weather, altitude, and time all leave their marks, shaping flavors, aromas, and textures that will never return in quite the same way, making every cup a singular experience.
This idea of change and impermanence inspired every detail of the brand. The graphic compositions carry intentional imperfections, with a rhythm of strokes that suggest movement, dynamism, and a subtle sense of oddness. Nothing is fixed or static, because coffee itself refuses to stand still. It constantly transforms, surprising us with its endless capacity for variation and its inevitable impact on those who experience it, whether in a quiet morning ritual or a lively gathering of friends.
Even the signature carries this concept. Based on the notion that a line drawn multiple times is never the same, the Elisa Café logo was hand-drawn again and again. Each iteration created natural variations, reinforcing the brand’s living identity and its philosophy of transformation. Far from mechanical repetition, the logo embodies rhythm, flow, and movement—an honest visual tribute to the restless, ever-changing spirit of specialty coffee.
CREDIT
- Agency/Creative: Estúdio Piau
- Article Title: Estúdio Piau Shapes Elisa Café Identity Around the Beauty of Change
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Belo Horizonte
- Market Region: South America
- Project Deliverables: Brand Identity, Food Photography, Graphic Design, Lettering, Logo Design, Motion Graphics, Packaging Design
- Industry: Food/Beverage
- Keywords: Coffee, roasted, harvest, coffee shop, farm, handmade, craft, food
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Credits:
Design: Eduardo Ouvido & Gustavo Machado Product Photos: Rafa Motta & Rodrigo Valente Motion Design: Eduardo Ouvido Lettering: Letu00edcia Naves: Estúdio Piau
