Challenge:
When Demax approached Minim Design, the goal was not only to create attractive packaging but to design a cohesive system for an entire toothbrush line. The brand required a unified concept that could integrate different series into one recognizable family, ensuring consistency, strengthening brand identity, and building long-term consumer trust.

Research & Insights:
Our analysis of the oral care market revealed a common weakness: fragmented packaging designs. Most toothbrushes appeared as isolated products with little connection to the overall brand, resulting in diluted recognition and weaker consumer loyalty. The insight was clear — Demax needed a structured design system that tied its product line together while remaining flexible for future expansions.

Creative Solution:
We developed a unified packaging design language that seamlessly integrates all product variations:
Color-Coded Series: Each toothbrush series received its own background color, reflecting specific product features, while collectively forming a cohesive palette across the line.
Signature Visual Device: Radiating graphic rays became the brand’s key design motif — a metaphor for energy, freshness, and the radiant glow of cleanliness.
Bold Brand Presence: A large, legible Demax logo was prominently placed to reinforce recognition and ensure instant visibility on shelves.

Results:
The redesigned packaging successfully positioned Demax as a modern and trustworthy oral care brand. The unified system makes the product line appear as a coherent family rather than disconnected items, simplifying consumer choice and strengthening loyalty. The signature rays now serve as a scalable brand asset, adaptable for future product launches.