” We created a visual identity for the brand that ties a number of varied products together, all of which follow the Fair Trader’s ethical business practices, both global and local. We positioned Fair Trader as an authoritative co-operative, which puts people at the heart of what they do. We wanted to ensure the packaging reflected the concept of the shop and brand. The simple, consistent design and the recycled packaging approach are true to the brand and ensure the credibility of a fair trade philosophy. The Fair Traders Co-operative has now improved its profitability and is outperforming the market where a number of closures in high profile retailers has shook the sector.”
CREDIT
- Agency/Creative: WPA Pinfold
- Article Title: WPA Pinfold – Fair Trader
- Project Type: Packaging
- Format: Bottle, Jar, Sachet
- Substrate: Glass
- Industry: Food/Beverage
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
