Cubix is a brand identity project developed for an architecture and engineering studio with a focus on precision, innovation, and structural balance. The aim was to create more than just a logo. it was about building a visual system that reflects the values and mindset of the brand.
The name Cubix was carefully chosen to symbolize the cube, a universal form that represents stability, strength, and construction. The “ix” ending gives it a modern and memorable personality, making it stand out while still feeling professional. The name also connects to six core values that guide the brand: precision, innovation, adaptability, integrity, collaboration, and sustainability.
The logo brings this concept to life in a smart and subtle way. It takes the shape of a hexagon, a six-sided figure, and uses its negative space to reveal a cube inside. This design choice reflects balance, creativity, and the ability to adapt to different challenges, much like the role of architects and engineers in shaping the built environment.
Beyond the logo, the visual identity was designed to communicate clarity, professionalism, and trust. The typography and color palette were chosen to give the brand a timeless and modern look while keeping it versatile across different applications.
Cubix represents more than a design project. It is a storytelling-driven identity that positions the studio as reliable, innovative, and forward-thinking, a brand ready to build not just structures, but lasting impressions.
CREDIT
- Agency/Creative: Martins Kelechi
- Article Title: Cubix – Architecture & Engineering Studio Visual Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Nigeria
- Agency/Creative City: Owerri
- Market Region: Africa, Global
- Project Deliverables: Brand Design, Brand Identity, Brand Strategy, Creative Direction, Logo Design
- Industry: Construction
- Keywords: Architecture Branding, Engineering Brand Identity, Structural Design, Construction Branding, Architecture Studio Identity, Modernist Logo Design, Negative Space Logo, Geometric Identity Design, Strategic Naming, Hexagon Logo, Precision & Innovation, Urban Design Branding, Corporate Identity, Visual Identity System, Brand Storytelling, City Skyline Design, Minimalist Brand Design, Professional Services Branding, Architecture & Engineering Sector, Future of Architecture
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Credits:
Brand designer: Martins Kelechi
