Ideia Negócios do Bem – Connecting Businesses with People

Idea Negócios do Bem is a consultancy focused on the social development of communities, always with a focus on constant innovation. One of its greatest differentiators and objectives is to implement methodologies to build strong, independent, and active communities. After 5 years of operating as AD Social, the business has evolved, and the brand needs to keep pace with this evolution.

The project’s challenge was to create an identity capable of conveying its essence: proximity, collaboration, and transformation. The entire strategy, visual, and verbal identity were developed to reflect the commitment to community and innovation in building solutions for social development.

The new brand aims to bring about change, revealing the power of the individual and integrating it into the collective. A power focused not on the “I,” but on the “we.” It plays the role of connecting organizations and communities with the purpose of positively transforming everyone’s reality. It is about strengthening the “we” for a more equitable and sustainable future. A business for good.

The brand presents itself in a simple, welcoming, and engaging manner, reinforcing its role alongside businesses and communities in generating concrete impacts. The visual identity reflects this stance, represented by circular graphic elements that represent the collective and embody the concept: Here, the I gives to the WE. With cursive lettering, the project represents the empathetic side and the collaborative work of the brand, which carries in its visual elements: movement, collectivity, and transformation.

This is Ideia, a consultancy that works with people to generate value for companies.