Experience a coffee that transcends the boundaries of flavor and aroma, right from the heart of the galaxy. Our packaging, with its dark, heavy, and gentlemanly character, invites you on a journey through the depths of the cosmos. Each planet in this galaxy boasts its own distinctive color: Saturn shines in orange, Earth in green, Neptune in deep blue, and Jupiter in warm yellow. These colors are carefully chosen to evoke a unique, interstellar experience.
This coffee comes in two weights: 350 grams and another variant, available both as whole beans and ground. Inspired by the finest coffee origins of South and Central America, such as Colombia and Mexico, and influenced by both Arabic and Robostan traditions, this coffee offers an exceptional experience.Join us on this journey and savor the uniqueness in every cup…
The packaging of this brand has been designed in various SKUs, inspired by the names of planets we all know. Each product carries a fascinating background and a unique story.
The brand currently offers over 10 different models in two sizes, available in the Iranian market. Moreover, Pontiel is set to enter the global market in the near future a major milestone that opens up new horizons for the brand.
In its coffee line, the brand follows two approaches: whole beans and ground coffee, both of which are already available in the market and served in reputable cafés across Iran. For these products, integrated retail displays along with a set of dedicated branding elements have been designed and implemented. These displays and visual assets go far beyond being simple retail tools; they are presented as an essential extension of the brand’s identity, showcased alongside the packaging. In fact, they complement the packaging design and create a seamless, cohesive experience for customers—an experience that begins the moment they enter the store and continues through to the point of product selection.
However, the most significant and defining aspect of the brand’s visual identity is its emphasis on youthfulness and building a strong connection with Generation Z. Known for their dynamism, energy, fresh perspectives, and close relationship with technology, this generation represents a vibrant audience. The brand has therefore sought to reflect their tastes by incorporating a modern visual language, bold colors, contemporary symbols, and graphic styles that align with the aesthetic preferences of this group.
This approach positions the brand not merely as a consumer product, but as a youthful and socially connected lifestyle embedded in the fabric of the community. From this perspective, the focus on Generation Z is not just a marketing strategy it is a pathway to building a long-lasting, genuine, and distinctive bond with the target audience.