NBM is not just a medical care destination it’s a haven for health and reassurance, where medicine meets humanity. They believe that healing is a journey, and that’s why members are cared for medically and emotionally through every stage.
I designed a simple, clean logo that conveyed the center’s message while rebuilding the brand from the ground up and a visual identity that reflects a commitment to warmth and trust, translating expertise into a structured experience that makes you feel safe from the first moment, and presented a modern, clean visual style that reflects the center’s growth and future direction.
Symbolic Connotations
The heart is a universal symbol of love, humanity, care, life, and concern for patients. The outer circular configuration symbolises integration and comprehensiveness in healthcare delivery, while the inner star symbolises excellence, guidance, trust, and leadership in the medical field.
Visual Impact
The design features a simple and sophisticated aesthetic, creating an attractive visual balance. The use of negative space to create the star adds depth and creativity to the logo, making it memorable. This innovative approach reflects modern thinking and a desire to stand out from traditional logos in the industry.
Corporate Objectives:
The logo reflects the medical center’s commitment to providing high-quality, patient-centered healthcare. It suggests a professional and trustworthy environment, emphasizing the human side of medicine to send a clear message about the organization’s core values: medical expertise, innovation, and compassion. In short, this logo represents a strong and enduring brand, combining passion and professionalism, embodying the medical center’s mission to achieve excellence in healthcare.









CREDIT
- Agency/Creative: Ali Elshahawy
- Article Title: Ali Elshahawy Redefines NBM Identity With a Modern Vision of Care and Compassion
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Saudi Arabia
- Agency/Creative City: Saudi Arabia - Riyadh
- Market Region: Asia, Middle East
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Branding, Logo Design
- Industry: Health Care
- Keywords: #Branding #Rebranding #Brand_identity #Visual_identity #Logo_design #Brand_guidelines
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Credits:
Brand Designer: Ali Elshahawy