Fruitmotive WellBeing — the first cold functional tea

Situation: in 2025, the Rosinka Company, one of the Russian soft drinks market leaders, decided to launch an innovative product — Fruitmotive WellBeing, the first cold functional tea in the country. Our team was tasked with creating an image of a product aimed at consumers who strive to combine health care with an active lifestyle.

About product: the Fruitmotive WellBeing is based on a unique technology for preserving bioactive substances, providing maximum benefits without compromising on quality. Tea leaves for Fruitmotive WellBeing are grown at an altitude of 2000 meters in Kenya on certified plantations. Studies confirm that highland varieties contain 40% more antioxidants and polyphenols than lowland ones. Harvesting and leaf extraction are carried out on the same day using the water treatment method, which allows you to preserve the full range of useful components: polyphenols, L-theanine, vitamins and natural antioxidants. The production cycle is implemented in accordance with the principles of sustainable development: from environmentally friendly cultivation of raw materials to minimal environmental impact at the packaging stage.

Solution: as part of the project, laconic packaging emphasizing the naturalness of the product was created in the studio. Minimalistic elements, natural palette and informative details emphasize the connection of the drink with environmental friendliness and scientific basis. A promo-site and a launch video that reveal the history of the product creation were also developed.

The Fruitmotive WellBeing is presented in two variants: green tea with peach and jasmine, supporting immunity and emotional state, black tea with orange and bergamot, aimed at increasing concentration and productivity.

Fruitmotive WellBeing is a concentrated benefit of highland tea, carefully preserved in each bottle.

“Fruitmotive WellBeing is a breakthrough in the functional drinks category, — Rosinka marketing department comments. — We are not just offering a drink, but forming a new standard of wellbeing culture. The unique combination of highland raw materials, advanced extraction and a scientifically proven formula makes the product an indispensable companion for people who value health and life quality.”