Rethinking workplace health
In a shifting health landscape, Pheno set out to redefine what proactive care could look like, combining blood testing, behavioral data, and AI into a platform designed to empower individuals and elevate team well-being. But to translate a complex health platform into something people actually want to engage with, the company needed more than great technology. It needed a brand that could build trust, communicate intelligence without coldness, and resonate with both individuals and forward-thinking employers.

Most Studios came on board from the ground up, partnering closely with Pheno to craft a holistic brand experience. This included strategy, identity design, product UI, website, and social assets, all shaped to reflect Pheno’s values of empowerment, personalization, and innovation. The result is a visual language that balances clinical precision with a grounded, human feel. Earthy tones build calm and credibility, while the central circle motif, used across logo, UI, and motion, represents balance, connection, and the full spectrum of health.

Typography and tone of voice are carefully tuned to feel mature but approachable, bringing clarity without oversimplifying. The accompanying website translates the product’s complexity into something clear and inviting, helping modern professionals navigate Pheno’s vision with ease. Designed to evolve alongside emerging AI capabilities, Pheno’s brand is not just built for today’s health landscape, it’s built to grow with it. Intelligent, empathetic, and distinctly human.