A Brand Rooted in Care, Elevated Through Design
Unii by Organii is a Portuguese pioneer in organic skincare, committed to creating clean, effective, and ethical products for the entire family. With in-house production and research, the brand champions sustainability and high-quality formulations. For their new venture, a family-focused liquid care range, Unii partnered with Petitmoulin Studio to shape a fresh visual identity that would bring their values to life, while positioning them for greater visibility in both local and international markets.
From Fig Scent to Shelf Standout
Our mission was to design a full packaging system for five fig-scented products: shampoo, conditioner, shower gel, moisturizer, and a 2-in-1 for kids. The challenge was to balance Unii’s sustainable, accessible ethos with a refined, expert feel that resonates with health-conscious and design-aware consumers. We developed a visual language centered around soft fig-inspired tones, matte finishes, and delicate handmade illustrations, creating an identity that is both clear and characterful.
Making Organic Skincare Stand Out
This new range is more than just exciting, it works. With a carefully structured label layout, consistent design system, and eye-catching yet approachable aesthetic, the products stand out on shelves and convey trust instantly. The new identity strengthens Unii’s brand perception as a modern, responsible leader in organic skincare, offering an experience that’s as desirable as it is ethical.
CREDIT
- Agency/Creative: Petitmoulin Studio
- Article Title: Designing Care for All: Petitmoulin Studio Crafts a Modern Identity for Unii’s Family Body Care Range
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Dijon
- Market Region: Europe
- Project Deliverables: 2D Design, 3D Design, Art Direction, Brand Guidelines, Brand Identity, Creative Direction, Design, Illustration, Label Design, Logo Design, Packaging Design
- Format: Bottle
- Industry: Beauty/Cosmetics
- Keywords: Packaging Design, Organic Skincare, Family Care, Sustainable Design, Brand Identity
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Credits:
Creative Director: Petitmoulin Studio
