Tanag, the new Armenian brandy, is a celebration of impeccable taste, exceptional quality, and the genuine spirit of Armenian hospitality. Crafted according to time-honored recipes, our brand is designed not only to convey the rich heritage of Armenian brandy-making but also to offer a modern interpretation for today’s discerning connoisseur.
When developing the brand name, we immediately recognized the importance of brevity, memorability, and ease of pronunciation. At the same time, it was essential that the name reflect the character and inner strength of the Caucasian people those who honor tradition, hospitality, honesty, sincerity, and respect, both for others and for themselves and their craft.
The design concept for Tanag is rooted in the principles of purity and the aesthetics of Armenia’s breathtaking landscapes, complemented by meticulously crafted typography. The label is divided into two distinct sections: the upper block remains constant, encapsulating the brand’s core values. Its original shape and minimalist design provide a contemporary twist on traditional Armenian brandy. The lower block serves as a unique product passport, presenting all essential information for the consumer, as well as a convenient color-coded system that indicates the aging period of the spirit.
The concise and memorable name, the symbolism of Armenian mountains, the distinctive label, and the clean, informative design all these elements embody the values woven into the DNA of the Tanag brand. Through every detail, Tanag seeks to honor Armenia’s legacy while inviting you to experience its brandy in a new light, where tradition and innovation meet in every glass.