Philocaly is a Canadian brand known for luxurious, ethically sourced, and stylist-approved hair extensions that are redefining industry standards. The company partnered with Signifly to rethink its online platform, leading to a complete rebrand and the launch of a fully redesigned e-commerce experience.

Signifly reimagined Philocaly’s branding to highlight the exceptional quality of its products, its forward-thinking approach, and its environmental consciousness. “We wanted the new identity to feel like a natural next step—familiar, but with more room to grow. It keeps the heart of the original, but adds flexibility so the brand can keep evolving while staying true to what people already love about it,” explains Sofia Gruchalla-Wesierski, Senior Strategist at Signifly.

To support the brand’s transformation, Signifly also delivered a fully revamped e-commerce platform that brings Philocaly’s elevated identity to life. The new website combines sleek design with an intuitive user experience, showcasing the brand’s premium products, ethical values, and educational resources. It offers a seamless shopping experience for both stylists and customers.

An essential priority for Philocaly’s internal team was a streamlined backend. Signifly optimized backend processes to reduce the team’s workload and enable them to focus on customer engagement and growth. “As a Shopify Plus agency, we prioritized native, easy-to-use solutions over complex custom code, empowering the Philocaly team to manage content and products independently. The new platform is built with flexibility to scale alongside the brand,” adds Christoffer Skytte Wielsøe, Head of Technology at Signifly, Canada.

Following the launch, Signifly continues to support Philocaly through growth marketing and website optimization. This includes paid campaign optimization, A/B testing, new content development, email flow creation, and the launch of new paid initiatives. The work is already delivering measurable results: in the first quarter after launch, sales surged by 40%, add-to-cart sessions increased by 66%, and the average order value rose by 21%, while email flows and SMS outreach generated over 2,000 new leads.

“Partnering with Signifly was a game-changer for our brand. We initially brought them on to transform our image, shifting from a more playful aesthetic to a luxury identity. Since then, they’ve helped us with everything—from rebranding and email marketing to a stunning new website, innovative packaging, and expertly managed ad campaigns. What truly sets them apart is their ability to feel like an integral part of our team, seamlessly adapting to every need and challenge. They’re not just an agency; they’re a trusted extension of our business, providing the kind of white-glove service that makes them a dream to work with,” says Chelsea Lovequist, Co-Founder of Philocaly.
From brand to clicks to conversions, Signifly now powers every step of the Philocaly marketing journey, serving as an embedded growth partner within the team.