Mila Muszyna 1935. The Source of Mineral Power
A new mineral water brand we created from the ground up.
Mila Muszyna 1935.
A new brand of mineral water we have created from the ground up. Our extraordinary water source was discovered in 1935. It is located in the very heart of Muszyna which is one of the oldest spas in Poland. The water contains a record number of minerals, has a delicate taste and fine bubbles.
We created the brand from scratch.
The limited availability of our water suggested a premium positioning. The main challenge was to create a luxury image for a product that would be packaged in recycled PET bottles.
Mila’s design pays homage to the Art Deco style of the spa’s founding era.
The bottle combines the elegance of a vintage decanter with the practicality of a modern vessel. And the embossing is reminiscent of the famous fountain in the centre of Muszyna. The colour of the bottle references both the hue of old glass bottles and the colour of a mountain spring on a cloudy day. We have contrasted this with a distinctive, vibrant yellow suggesting the vitality that comes from the abundance of minerals in our water.
In our communication, ‘A source of mineral power’, we combined the strong rational benefits of our product with the lifestyle aspirations of modern women. People instantly loved the water bottle and its story. Mila Muszyna hit major stores across all Poland right away, without any TV ads or online campaigns. We just started a modest Instagram account.
CREDIT
- Agency/Creative: Touchideas
- Article Title: Touchideas Positions Mila Muszyna 1935 As A Luxury Mineral Water With Timeless Style
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Warszawa
- Market Region: Europe
- Project Deliverables: 3D Modelling, Art Direction, Brand Creation, Brand Design, Branding, Design, Packaging Design
- Industry: Food/Beverage
- Keywords: Minerał Water, Branding, Design, Packaging
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Credits:
Creative Director: Marta Szymkowiak:
Brand Designer: Marcin Krygier
Brand Designer: Krzysztof Szwedowski
Brand Designer: Beata Grzeganek
Desktop Publishing: Tomasz Kornacki
Packaging Design: Andrzej Roszkowski
Project Manager: Monika Piątkowska
Strategy Planner: Bartłomiej Serafiński
