The Heritage Golf Club branding project was created to reflect sophistication, tradition and modern elegance in a single cohesive identity. From the very beginning, the goal was to design a visual system that not only captures the timeless spirit of golf but also presents the club as a premium and welcoming destination.
The project includes a complete brand identity package: a carefully designed logo that symbolizes heritage and prestige, a detailed brand book ensuring consistency across all applications, and an extended set of assets for both digital and print platforms. Social media visuals were crafted to engage audiences online with clean, stylish communication, while web design layouts were developed to strengthen the club’s digital presence. In addition, posters and promotional materials were designed to support events and marketing campaigns, maintaining a consistent and professional image.
The color palette and typography were chosen to combine classic refinement with modern clarity. Every element was tailored to create an atmosphere of exclusivity while staying approachable and memorable. The result is a unified identity system that adapts seamlessly across platforms, ensuring the Heritage Golf Club stands out with a strong, lasting impression.
This project highlights the importance of storytelling in branding, where design becomes more than visuals and transforms into an experience that builds recognition, trust and emotional connection with the audience.



CREDIT
- Agency/Creative: Gohar Simonyan
- Article Title: Gohar Simonyan Creates A Timeless Brand Identity For Heritage Golf Club
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Europe
- Project Deliverables: Brand Design
- Industry: Health Care
- Keywords: Branding, Social media design
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Credits:
Graphic Desigber: Gohar Simonyan