Located at Tunghai University in Taichung, Origin Restaurant embodies the brand philosophy of “Original Flavor, New Discoveries,” aiming to allow every customer to experience the true taste of ingredients and convey the joy of delicious food. This philosophy not only respects the ingredients but also reflects a deep understanding of the dining experience for customers. The restaurant’s founder hopes to provide the public with Michelin-quality dining at affordable prices, breaking down the barrier between high-end cuisine and everyday dining.
The Birth and Philosophy of the Restaurant
The founder of Origin Restaurant understands that high-quality ingredients are the cornerstone of delicious dishes. Therefore, careful attention is given to the sourcing and freshness of ingredients. Each dish is meticulously selected and prepared to showcase the natural flavors, allowing customers to appreciate the beauty found in simplicity. This respect and appreciation for ingredients form the core value of Origin Restaurant.
Additionally, the restaurant’s design philosophy takes customer dining experiences into full consideration. The interior design blends natural elements with modern aesthetics, creating a comfortable dining atmosphere that feels like home. Local artists’ works adorn the walls, enhancing the visual appeal and allowing customers to appreciate local culture and art while dining.
Diversity and Innovation in Cuisine
The menu at Origin Restaurant emphasizes diversity, incorporating local Taiwanese specialties and international flavors. Whether it’s classic Taiwanese snacks or innovative fusion dishes, there is something for everyone. The kitchen team, composed of experienced chefs, continually explores new cooking techniques and flavor combinations, striving to present unique styles in each dish.
For example, with fresh seafood, the restaurant receives daily deliveries from local fishing ports, ensuring the freshest fish and shellfish. Simple cooking methods preserve the original flavors, allowing customers to enjoy tender sashimi, steamed fish, and various seafood platters, each bite filled with the essence of the ocean. Additionally, the restaurant offers seasonal limited-time dishes that change based on available ingredients, providing a fresh experience for customers with each visit.
Campus Culture and Community Interaction
Origin Restaurant is not just a dining venue; it serves as a community hub that promotes cultural interaction. The restaurant encourages students, faculty, and visitors to connect and share experiences, creating a vibrant community. Regular events such as culinary workshops, art exhibitions, and music performances allow customers to engage in various cultural activities while enjoying the food.
These events not only enhance interactions among customers but also establish the restaurant as a social hotspot within the campus. Origin Restaurant aims to use these cultural activities to help more people understand Taiwan’s culinary culture and humanistic foundation, thereby attracting more visitors to become part of their exploration of Taiwan.
Customer Feedback and Brand Growth
Customer satisfaction is the primary goal that Origin Restaurant continually pursues. The restaurant values customer feedback, regularly conducting satisfaction surveys and making improvements to the menu and service based on customer opinions. This customer-centric approach has quickly earned the restaurant a strong reputation, making it a well-known dining brand in the area.
Many customers express that Origin Restaurant not only offers delicious dishes but also provides a warm dining experience. Numerous students consider it their go-to venue for gatherings, whether celebrating birthdays, team dinners, or simply hanging out with friends, the restaurant provides a comfortable environment where every gathering is filled with laughter and memories.
Conclusion
Here, food is not just a sensory pleasure but also a source of comfort for the soul, truly realizing the brand value of “Original Flavor.” Origin Restaurant is dedicated to ensuring that every customer feels happiness and satisfaction while enjoying their meals. As time goes on, the restaurant will continue to explore more possibilities, striving to become a shining gem in Taiwan’s culinary scene, allowing more people to experience the beauty of life through food.
The future of Origin Restaurant is full of hope, and the brand will continue to uphold the philosophy of “Original Flavor,” bringing more joyful tastes to every customer. This is not only a commitment to the ingredients but also a promise to every guest who walks through the door. Here, every meal tells a story, and every bite is filled with love for life and the pursuit of beauty.






CREDIT
- Agency/Creative: onebook design studio
- Article Title: Yuandian Restaurant Menu Design by onebook design studio
- Organisation/Entity: Agency
- Project Type: Typography
- Project Status: Published
- Agency/Creative Country: Taiwan
- Agency/Creative City: Taoyuan
- Market Region: Asia
- Project Deliverables: 2D Design, Advertising Photography, Branding, Food Photography
- Industry: Food/Beverage
- Keywords: onebook design
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Credits:
designer: ren huang fang