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Zimpo Redefines Workplace Innovation With Studio Brasco’s Strategic Rebranding

Zimpo Redefines Workplace Innovation With Studio Brasco’s Strategic Rebranding

Zimpo, a brand of Provix Group, unveils its new visual identity as part of a broader movement to strengthen its positioning in the corporate solutions market. This evolution reflects not only a change in design, but also the consolidation of a clear purpose: to deliver agile, intelligent, and high-quality solutions for commercial environments that demand efficiency and innovation.

The name Zimpo was chosen to convey lightness, simplicity, and versatility — values that translate into the brand’s ability to adapt to different business contexts. In a competitive landscape where companies face constant pressure to make quick and assertive decisions, Zimpo emerges as a partner capable of understanding these challenges and responding with speed, precision, and professionalism. Its role goes beyond supplying furniture or technical services; it is about creating structures that truly support productivity and corporate growth.

For Provix Group, this rebranding represents a new chapter and the strengthening of a strategic portfolio. By establishing Zimpo as a specialized and multidisciplinary brand, the Group expands its capacity to serve organizations seeking to optimize workspaces, enhance collaboration, and achieve more fluid operations.

Zimpo’s positioning is built on three core pillars: intelligence, agility, and partnership. Intelligence is present in the way the brand plans and implements solutions tailored to each client’s reality. Agility is reflected in processes designed to meet demanding schedules without compromising quality. And partnership is what sustains long-term relationships, making Zimpo a trusted ally for businesses that see their workspace as a driver of performance and culture.

Through this evolution, Zimpo is not only presenting a new image, but also reaffirming its commitment to deliver value, confidence, and results for companies ready to grow and transform.

CREDIT

  • Agency/Creative: Studio Brasco
  • Article Title: Zimpo Redefines Workplace Innovation With Studio Brasco’s Strategic Rebranding
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: São Paulo
  • Market Region: South America
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Naming, Logo Design, Tone of Voice, Typography
  • Industry: Real Estate
  • Keywords: Zimpo Branding

  • Credits:
    Creative Director: Roger Alves
    Brand Designer: Roger Alves
    Planning Director: Nathalia Dantas
    Motion Director: Guilherme Zabu
    Approval: Ycaro Bellarmino

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