Westbury is a golf apparel brand that aims to redefine the way sport and personal style intersect. Created for a new generation of golfers who value design, detail, and attitude, the brand blends high performance with a sophisticated and contemporary aesthetic, maintaining a premium feel while remaining wearable. The goal of the project was to create a modern and elegant visual identity that did not rely on traditional golf clichés, while offering versatility for pieces that work both on the course and in everyday settings.

The concept for the identity was developed by Rebecca Arnaud, a designer with over 8 years of experience in branding and freelance design. Rebecca transforms stories into visuals, creating designs that reflect purpose and authenticity. Her approach combines uninhibited energy with a welcoming presence, bringing clarity and confidence to every detail of the project, from the logo to the colour palette and typography.

The result is a refined and memorable visual system that stands out for its balance between tradition and innovation. The exclusive logo and carefully designed script convey personality and sophistication, with subtle references to golf through proportion and rhythm, without being literal. The typography blends retro influences with a touch of contemporary luxury, creating harmony between timeless style and modern appeal. The colour palette, rich and balanced, contrasts a signature red with greens and neutral tones, avoiding clichés while maintaining subtle ties to the world of golf.

Every element of the identity was designed to work across multiple contexts, from labels and apparel to digital communication and print materials. The visual system conveys elegance, functionality, and authenticity, positioning Westbury as an innovative brand ready to inspire the next generation of golfers. More than just clothing, Westbury is a complete visual experience, where every detail communicates care, personality, and style, showing that performance and aesthetics can coexist naturally and elegantly.

The result is a refined and memorable visual system, built around an exclusive logo and typography that balances retro cues with a touch of modern luxury. The colour palette, rich and well-balanced, contrasts a signature red with greens and neutral tones, creating harmony while maintaining a subtle connection to the sport. Every detail was carefully crafted to convey elegance, functionality, and authenticity, positioning Westbury as an innovative brand ready to inspire the next generation of golfers.