MEILI was born from a simple but powerful question: why should beauty always come with pressure? In a world overflowing with beauty gadgets, skincare devices, and rigid beauty standards, MEILI offers a completely different perspective. It encourages users to embrace self-acceptance, conscious beauty, and long-term well-being rather than chasing fleeting ideals or feeling compelled to follow imposed norms. This project goes far beyond selling a product; it aims to spark a meaningful conversation about what beauty truly represents in today’s social, cultural, and environmental context, and how it can empower individuals to feel confident in their natural selves.

In this project, design is treated not just as appearance—it is a strategic tool connecting visual identity with social responsibility, sustainability, and economic considerations. Every detail of MEILI has been carefully thought through: products are made from recycled wood produced by local workshops, printed information is minimal, limited to a logo and eco-friendly QR code, and the packaging is completely plastic-free, featuring a sliding box and a reusable fabric pouch. A built-in mirror allows users to become their own models, promoting natural selfies over staged advertisements and emphasizing authenticity, self-expression, and empowerment.

MEILI demonstrates that aesthetics, functionality, and ethical considerations can coexist harmoniously. This project is more than a product; it represents a movement to redefine beauty standards, encourage conscious and sustainable consumption, and inspire long-term confidence, well-being, and positive self-image for every user. By combining thoughtful materials, purposeful design, and a socially responsible approach, MEILI proves that beauty can be meaningful, inclusive, and transformative.