About

Dynamu™ is a forward-thinking Egyptian mobile application designed to simplify ordering car spare parts. Built with a focus on trust, speed, and modern convenience, the brand positions itself as the smarter way to purchase automotive components. The project involved developing a complete brand strategy, naming, and a fully integrated visual identity system, as well as providing UX/UI direction for the app. The goal was to create a bold, dynamic, and trustworthy brand that resonates with Class A & B customers, who expect quality and efficiency.

Challenge

The Egyptian automotive market is highly fragmented, with spare parts distribution often being unorganized, slow, and unreliable. Customers struggle with counterfeit products, lack of trust in suppliers, and the time-consuming process of physically sourcing parts. For higher-income customers (Class A & B), this becomes an even bigger problem, as they demand premium service, original quality, and seamless digital experiences.

Solution

To solve these challenges, we built a comprehensive brand strategy that defined Dynamu™’s core values: trust, speed, and simplicity. These values became the foundation for every design and communication decision. The naming “Dynamu” reflects dynamism and momentum, aligning with the brand’s promise to keep customers’ wheels running.

Visually, the brand identity was crafted with a clean sans-serif logotype featuring rounded curves to balance strength with approachability. The primary color palette is dominated by bright yellow, chosen to symbolize energy and visibility on the road, supported by neutral tones (black, white, gray) to maintain a professional and trustworthy look. Accent colors were added to provide flexibility in marketing and digital applications.

The tagline “Keep your wheels running!” and key messages like “Fast delivery. Original quality. Guaranteed trust.” reinforce Dynamu’s positioning. In terms of application, the identity system was extended across marketing collaterals, digital ads, social media content, and UI direction for the app, ensuring a seamless and consistent brand experience.

Ultimately, Dynamu™ was transformed into a modern automotive tech brand, bridging the gap between customers and original spare parts with a reliable and future-proof identity system.