Villa Nyx — a place for every moment

Perched on the cliffs of St. Barth, Villa Nyx is more than just a place to stay—it’s a story that writes itself every time you arrive. The villa is suspended between sea and sky, where the horizon feels close enough to touch, and every detail has been designed to invite a sense of calm discovery.

For the visual identity, O0 kept the same spirit: a palette drawn from the island’s nature, small illustrations echoing the villa’s textures, embossed paper effects, and a logo that shifts like the sky. The goal was not to impose a design language but to reveal what was already there, capturing the villa’s essence in a system that feels both refined and organic.

The palette is drawn from the island’s own language—sand, coral, deep ocean blue, and soft greenery—so that nothing feels forced. Small hand-drawn illustrations mirror the textures of the villa: the curve of a shell, the grain of wood, the shadow of palms, the ripple of water. Embossed paper effects recall the tactility of stone and sand, while the logo itself is designed to shift like the St. Barth sky—subtle, alive, never the same twice.

The printed materials extend this atmosphere into tangible form. A book-paper vignette evokes the softness of faded light. Tiny illustrations are engraved into the surface—artefacts of the island scattered like treasures: shells, whales, coral branches, island fauna, and delicate palm leaves. Every piece was conceived not just as branding but as a keepsake, carrying with it the same feeling you have when standing on those cliffs—the sensation that you belong to the island, and the island belongs to you.

The font, PP Editorial New, echoes the pure elegance of Villa Nyx—a graceful, high-contrast serif that balances modern refinement with timeless character. Its sharp lines and generous contrasts mirror the villa’s architecture, making it perfectly suited to the spirit of St. Barth.