Hily, a leading dating app with over 35 million users worldwide and ranked among the top five in U.S. app stores, announces a striking new brand identity designed to revolutionize the online dating experience.
O0 helped Hily evolve into a brand rooted in acceptance, diversity, and self-worth. Centered on the statement “You are enough,” the identity celebrates beauty in its raw form. Shapes are impulsive, colors speak softly, elements feel relaxed, and fonts express personality rather than seeking approval — just like we want it in real life.
Founded as a space for genuine connection, Hily has always encouraged singles to meet new people on their own terms. Now, through a complete visual and strategic overhaul, the app takes a decisive stand against the performative pressures and “relationshopping” culture rampant in dating apps today.
In tandem with the new branding, Hily’s unique features—including zodiac synastry, compatibility checks, Major Crush, and playful icebreakers—encourage users to express themselves authentically and forge deeper emotional bonds.
This shift comes at a critical moment. According to Savanta, over 90% of Gen Z users report frustration with existing dating apps, describing the experience as “soul-destroying.” Hily’s transformation offers a compelling alternative—a dating culture that values self-acceptance, diversity, and connection above all.
CREDIT
- Agency/Creative: O0 Design
- Article Title: O0 Design Redefines the Hily Dating App With an Identity That Celebrates Authenticity and Diversity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Wilmington, Delaware
- Market Region: North America, Global
- Project Deliverables: App Design, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign, Brand Strategy, Branding, Icon Design, Identity System, Rebranding
- Industry: Technology
- Keywords: dating, identity, revamp, hily
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Credits:
Art Director: Eugene Nechiporchuk
Designer: Daniel Sun
Project Manager: Stefaniia Vereitsi
Brand Strategist: Julia Kolesnyk
