Wavelet is a fintech brand that revolutionizes cross-border payments, offering individuals and businesses a seamless and efficient platform to send and receive funds globally. With a customer-centric approach, Wavelet aims to simplify international transactions, empowering users with convenient, secure, and reliable payment solutions.

The name “Wavelet” was chosen to reflect the brand’s core values and vision. A wavelet represents a small, dynamic wave that travels through space, symbolizing the fluidity, connectivity, and movement associated with cross-border payments. This name perfectly aligns with the brand’s goal of simplifying global transactions.

The goal of the Wavelet project was to establish a strong brand identity that conveys trust, reliability, and innovation in the field of cross-border payments. The brand aimed to differentiate itself by providing a user-friendly platform and exceptional customer experience, addressing the pain points faced by individuals and businesses engaged in global transactions.

Typography
The selected typography for the Wavelet brand is Clash Grotesk, which combines modernity and clarity. The clean lines and geometric shapes of this typeface convey professionalism, while its simplicity ensures legibility across various digital platforms. Clash Grotesk complements the brand’s identity by reflecting its contemporary and innovative approach.

Color Palette
The chosen colour palette for Wavelet consists of dark blue, blue, and light blue shades. Dark blue represents reliability, trustworthiness, and stability, reflecting the brand’s commitment to secure and efficient cross-border payments. Blue conveys a sense of professionalism, while light blue adds a touch of vibrancy and optimism. Together, these colours create a harmonious and visually appealing palette that resonates with the target audience.