Coronet Cabernet Sauvignon is the newest addition to the Arrow&Branch Winery portfolio. The new DTC brand needed to fit in with the look and feel of the Arrow&Branch wines yet stand strong as an independent brand. The Arrow&Branch name and label designs pay homage to the Contursi Family’s leadership in the United States rare coin business and to our American heritage.
Inspired by the imagery and iconography found on rare U.S. coinage, we drew a custom crown as the main visual expression of the brand name Coronet, meaning crown.
Their Coronet reserve wine is a product of the Lady Liberty Vineyard. From their website: “The history of Lady Liberty Vineyard is intertwined with the broader story of Napa Valley’s transformation into a premier wine-producing region. This transformation began in the late 19th century when European immigrants brought viticulture to the area. However, the industry faced setbacks due to phylloxera, Prohibition, and economic challenges. Despite these obstacles, Napa Valley experienced a renaissance in the mid-20th century, with Oak Knoll playing a significant role. By embracing modern viticultural techniques while respecting traditional practices, the vineyard contributed to the resurgence of high-quality winemaking in Napa Valley. Today, Lady Liberty Vineyard is renowned for its meticulous attention to detail, sustainable practices, and commitment to producing wines that reflect the unique terroir of the Oak Knoll District.”
The crown features a torch as the centerpiece, a nod to the Statue of Liberty, and is comprised of rays that echo the design on the Arrow&Branch label. The crown is foiled in gold with a sculpted emboss and a gray overprint to give it the aged metal appearance of historic coins. The Coronet reserve tier features a code system to identify the vineyard and vintage date, akin to a serial number system on money.